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How to Read a Wine Label: French, Italian VS. New World



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Understanding a wine label can be a daunting task for those new to the world of wine. However, with a little knowledge, it can become a valuable tool for selecting wines that suit your taste preferences and budget. I’m your host Julien, French Bordeaux-trained winemaker, and this is YOUR guide to accurately reading the key elements of a wine label, helping you to confidently navigate the vast array of options available.

Watch More:
THE 9 main wine styles you need to know https://www.youtube.com/watch?v=70T6ntxnnlI
How to TASTE WINE like A PRO https://www.youtube.com/watch?v=fXdQRwmD7Ls

00:00 – How to Read a Wine Label Intro
01:07 – Read the Grape
02:20 – Identify the Region
04:23 – Beware the Vintage

Video Content (transcript)
There’s essentially 3 ways wines are labeled, by grape, by region or by brand so let’s go through how to read those…
One of the most important pieces of information on a wine label is the grape variety. If the grape is not on the label you may ask, we’ll get to that in a second. The grape variety indicates the primary type of grape used in making the wine. Cabernet Sauvignon, Malbec, Pinot Noir, or Chardonnay are just a few examples of common grape varieties. Knowing the grape can give you a good idea of the wine’s flavor profile, as certain grapes are associated with specific characteristics. For instance, Cabernet Sauvignon is often described as having bold, tannic flavors, while Pinot Noir is known for its delicate, fruity notes. If you’ve made this far, please give us a like to support the channel and allow us to make more videos like this. Go ahead…. Ok, thank you, what else can you gather from a wine label?
The wine’s region of origin is another crucial element to consider. What we call the terroir, which is the combination of soil, climate, and topography, can significantly influence the flavor and character of a wine. Wines from different regions will have distinct characteristics, even if they are made from the same grape variety. For example, Cabernet Sauvignon from Bordeaux will have a different flavor profile, finer, more savory than a Cabernet Sauvignon from Napa Valley.
The appellation or designation of origin is another term you may encounter on wine labels. This indicates the specific geographical area where the grapes were grown. Appellations can range from broad, such as “Bordeaux,” to more specific, such as “Pauillac” or “Saint-Emilion.” Here’s a video about Pauillac for example. The appellation can provide valuable information about the wine’s quality and style, as certain regions are known for producing particular types of wines. European wines are usually labeled by region, in France, Italy, Spain etc. all they give you is the appellation, up to you to learn or research what it’s made of, for example Bordeaux wines are made of Cabernet Sauvignon and Merlot, best way to learn is to subscribe to our channel. Wink!

The vintage year is also an important factor. Vintage refers to the year the grapes were harvested. While not all wines are vintage-dated, particularly those from bulk production, the vintage year can provide clues about the quality and style of the wine. In general, good vintages produce wines with higher quality and complexity. However, it’s important to note that vintage quality can vary depending on the region and specific growing conditions. Watch this video here to learn more about wine ageing.
In addition to these key elements, wine labels may also include information about the producer, the alcohol content, and any special designations or awards. This information can be helpful in making informed choices, but it’s important to remember that the most important factors are the grape variety, region, and vintage.
And that’s it for the basics, now you know! There’s more to learn about wine, and you’ve found the right channel for this.

1 Comment

  1. You start by identifying Grape, Region and Brand, but the discussion covered Grape, Region and Vintage. Are Brand and Vintage equivalent? If so, how so? I would have thought that Brand was closer to the name of the vineyard and/or their private name of the particular blend.

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