In 1978, an Italian wine named Sassicaia shocked the world by beating top Bordeaux wines in a blind tasting in London. What began as a small experiment by Marchese Mario Incisa della Rocchetta in Tuscany soon became a global sensation, changing the way people viewed Italian wine forever. Despite being labeled as a simple “table wine,” Sassicaia outperformed 33 wines from 11 countries, proving that Italy could rival the finest wines from Bordeaux.
Join us on this journey as we explore Sassicaia’s incredible rise, from its humble beginnings in Bolgheri to its position as one of the world’s most sought-after wines. Learn how Sassicaia, with its groundbreaking blend of Cabernet Sauvignon and Cabernet Franc, became a favorite among celebrities like Robert De Niro, David Beckham, and even Queen Elizabeth II. Discover how Sassicaia sparked the Super Tuscan movement and paved the way for innovation in Italian winemaking.
If you’re passionate about wine, this is the story of Sassicaia you don’t want to miss! Subscribe for more fascinating stories behind the world’s finest wines.